Interactive Museum Experience

Chazen Museum

Sustainable point-based swapping app for the Madison College community

Role: UX researcher, UX/UI designer

Tools: Figma 

Focus: app design, UX research

Overview

An immersive AR-based museum experience designed for the African gallery at the Chazen Museum of Art. Visitors can scan artifacts to unlock cultural stories, sounds, and real-life demonstrations, transforming passive viewing into interactive cultural discovery.

Problem Statement

The African art exhibit feels passive and lacked
cultural context.

It does not help visitors visualize the cultural context behind the objects.

Goal

Design a digital feature that increases interactivity at the exhibition by encouraging exploration and participation, while also supporting deeper cultural understanding.

UX Research

User surveys

A 9-question screener survey was distributed on campus and online to reach potential interviewees who fit the app’s target audience.

Target: Madison College members
Responses: 29

User interviews

I conducted 4 interviews with students and sustainability-focused staff, which helped identify their key motivations, current behaviors, and major concerns.

Users made me realize that I hadn’t fully defined the logistics or point system yet, since they all asked about it or believed it was not clear.

One insight directly influenced the app dynamics: There was a strong preference for a school-backed pickup location.

Insights

Users need:

  • A simple, low-effort way to discard unwanted items

  • Safety and trust when meeting people - verified users

  • Minimal uncertainty around item condition - ability to inspect

  • Clear logistics for swaps - streamlined process

  • In-person pop-up location or regular events for an interactive swap experience

Features and functionalities

To resolve the most important user needs, I defined the product’s MVP with the basic features available for a first version of the app

List an item option

Feed with listed items

User verification

Reward system

Claim an item option

Save item option

Item condition check

Filter items option

User personas

Based on the user interview analysis, I defined
2 user personas who clearly represent the target users’ goals and needs. Both are members of Madison College but have distinct interests in using the app.

User flows

I mapped out one user flow per user persona with a task they would likely do, in alignment with their profile, goals, and needs.
These helped me determine the most important screens as well as the key flows and interactions I had to prototype.

Wireframes

Style Guide

Previous
Previous

We Swap App Design