Dynamic branding for Fête de la Musique
Concept Project · Fête de la Musique
A dynamic visual identity for Fête de la Musique, inspired by Henri Matisse’s paper cutouts and jazz-inspired graphics, combining expressive typography, playful patterns, and warm colors to capture the festival’s spontaneous, joyful spirit.
Role: Visual identity design, graphic design
Tools: Adobe Illustrator, Adobe Photoshop, Webflow
Focus: Dynamic branding, typography & pattern design, poster design, image treatments
The Fête de la Musique, also known in English as Music Day, Make Music Day, or World Music Day, is an annual music celebration that usually takes place in mid-June. On Music Day, citizens are urged to play music outside, in their neighborhoods or in public spaces and parks. Free concerts are also organized, where musicians play for fun; no fees are involved.
The idea for the first all-day musical celebration on the day of the summer solstice came from the Ministry of Culture of France; it was celebrated in Paris in 1982. Music Day later became celebrated in 120 countries around the world.
Concept
I wanted to capture the festival’s fun, summery French vibe while nodding to Jazz music’s visual style and Henri Matisse cutouts. This dynamic branding focuses on the typeface, from which the shapes used in the patterns are derived. Then, these typographic characters and hand-drawn shapes were mixed with Matisse's organic shapes and enhanced with a wide palette of warm colors to create a playful brand style.
Color and pattern exploration
Wordmark
Pattern
Wordmark with pattern variant
Wordmark with pattern variant
Pattern variant
Banner
Vertical screen banner light
Vertical screen banner dark
Artist image treatment
Artist image treatment
Artist image treatment
Artist image treatment
